{"id":6583,"date":"2025-11-06T19:01:55","date_gmt":"2025-11-06T10:01:55","guid":{"rendered":"https:\/\/pacific-meta.co.jp\/en\/?post_type=usecase&#038;p=6583"},"modified":"2025-11-06T19:10:57","modified_gmt":"2025-11-06T10:10:57","slug":"usecase-dentsudigital","status":"publish","type":"usecase","link":"https:\/\/pacific-meta.co.jp\/en\/usecase\/usecase-dentsudigital","title":{"rendered":"From Buzzword to Social Infrastructure \u2014 Signs of Web3 \u201cSocial Implementation\u201d Seen Through Two Years of Collaboration Between Dentsu Digital and Pacific Meta"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"670\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/DD_Interview_en-1.png\" alt=\"\" class=\"wp-image-6585\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/DD_Interview_en-1.png 1280w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/DD_Interview_en-1-300x157.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/DD_Interview_en-1-1024x536.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/DD_Interview_en-1-768x402.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>Under the purpose of <strong><em>\u201cInspire people, create new value, and improve how the world works.\u201d<\/em> <\/strong><a href=\"https:\/\/www.dentsudigital.co.jp\/\" title=\"\">Dentsu Digital Inc. <\/a>(hereinafter referred to as \u201cDentsu Digital\u201d), a core company within the Dentsu Group and one of the largest integrated digital firms in Japan,continues to deliver new value to consumers, society, and businesses.<\/p>\n\n\n\n<p>Since 2023, Pacific Meta has been collaborating with Dentsu Digital for about two years, engaging in initiatives such as study sessions on Web3 and discussions exploring new business possibilities.<\/p>\n\n\n\n<p>During these two years, the environment surrounding Web3 has changed significantly. How does Dentsu Digital interpret these changes? And how will Web3 transform the way society functions going forward?<\/p>\n\n\n\n<p>In this special dialogue, we invited three leaders at Dentsu Digital, who are driving new experience design through advanced technologies such as AI, XR (Extended Reality), and Web3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fumihiko Taira<\/strong> (Deputy Director, Experience &amp; Product Division)<\/li>\n\n\n\n<li><strong>Takuma Toyosawa<\/strong> (Group Manager, Creative Planning Division 1, Experience &amp; Product Division)<\/li>\n\n\n\n<li><strong>Ryota Utsumi<\/strong> (Business Value Produce Division, Experience &amp; Product Division)<br><\/li>\n<\/ul>\n\n\n\n<p>together with <strong>Kazuhito Azechi<\/strong>, Co-founder, Head of Business Development at Pacific Meta.<\/p>\n\n\n\n<p><em>This interview was conducted in July 2025. Titles and affiliations are current as of the time of publication.<\/em><\/p>\n\n\n\n<p><strong>Table of Contents<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1rvJ7l3-4tkiGWlViyIB739SPzsJIyUjpaL_psjr3zIU\/edit?tab=t.4yaq9avfqjdy#bookmark=id.hg0cxhtfxlgj\">The Background Behind Focusing on Web3 and Collaboration with Pacific Meta<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1rvJ7l3-4tkiGWlViyIB739SPzsJIyUjpaL_psjr3zIU\/edit?tab=t.4yaq9avfqjdy#bookmark=id.tvspb3llguwt\">Structuring Massive Trends into Business Concepts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1rvJ7l3-4tkiGWlViyIB739SPzsJIyUjpaL_psjr3zIU\/edit?tab=t.4yaq9avfqjdy#bookmark=id.lmeuad5vjtjx\">From Buzzword to Social Infrastructure \u2014 The Future of Web3<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Background Behind Focusing on Web3 and Collaboration with Pacific Meta<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2014 What led Dentsu Digital to become interested in Web3?<\/h3>\n\n\n\n<p><strong>Taira<\/strong><\/p>\n\n\n\n<p>\u3000At Dentsu Digital, guided by our purpose of \u201cInspire people, create new value, and improve how the world works,\u201d we have consistently taken on initiatives with the potential to bring about major social change. About two years ago, I was part of a division with the mission of promoting new businesses and DX to create a better society. Around that time, Web3 was beginning to attract significant attention.<\/p>\n\n\n\n<p>\u3000Including the philosophy of \u201cshifting sovereignty to the individual,\u201d we began to see Web3 as a technology that could contribute to solving social challenges. As a result, momentum grew within our company to steer toward Web3 and propose it as one possible approach to addressing social issues.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-1024x768.jpeg\" alt=\"\" class=\"wp-image-6589\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-1024x768.jpeg 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-300x225.jpeg 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-1440x1080.jpeg 1440w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-768x576.jpeg 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-1536x1152.jpeg 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>\u25b2 Fumihiko Taira:<\/strong> Deputy Director, Experience &amp; Product Division, Dentsu Digital<\/figcaption><\/figure>\n\n\n\n<p><strong>Utsumi<\/strong><\/p>\n\n\n\n<p>At Dentsu Digital, our focus is not simply on the novelty of a technology, but on <em>how it reaches society and consumers as an experience.<\/em> We approached Web3 from that same perspective and deepened our discussions accordingly.<\/p>\n\n\n\n<p><br><strong>Toyosawa<\/strong><strong><br><\/strong><\/p>\n\n\n\n<p>&nbsp;We see Web3 as a technology that can trigger new businesses and brand experiences. Personally, I began studying Web3 on my own, and through continuous learning and practice, I gradually deepened my understanding. Building on that, our team now looks beyond Web3 alone, addressing advanced technologies such as generative AI and XR in a cross-disciplinary way to design new types of experiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1024x683.jpeg\" alt=\"\" class=\"wp-image-6586\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1024x683.jpeg 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-300x200.jpeg 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-768x512.jpeg 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1536x1024.jpeg 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u25b2 <strong>Takuma Toyosawa<\/strong>: Group Manager \/ Creative Director, Creative Planning Division 1, Experience &amp; Product Division, Dentsu Digital<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2014 How did the collaboration with Pacific Meta come about?<\/h3>\n\n\n\n<p><strong>Taira<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong> Although Web3 has potential for solving social issues, it is filled with specialized terms and can be difficult to understand. In addition, it was hard to visualize the specific business impact or how it could transform customer experiences. Even within our team, there were gaps in understanding.<\/p>\n\n\n\n<p>That is why we first organized internal study sessions. We wanted to raise our collective knowledge, actually engage with Web3, and gain hands-on experience. We started with an online workshop for around 20 participants, and that was our first encounter with Pacific Meta.<\/p>\n\n\n\n<p>In preparing for the workshop, we spoke with various startups who seemed knowledgeable about Web3. Among them, <strong>Pacific Meta left a strong impression because of the accuracy and breadth of their information. They had access to primary sources from around the world and communicated insights grounded in both business perspectives and real experiences.<\/strong><\/p>\n\n\n\n<p>During the study session, they designed a program where participants created wallets and received NFTs \u2014 a learning process built on direct experience.<\/p>\n\n\n\n<p><strong><br><\/strong><strong><br><\/strong><strong>Structuring Massive Trends into Business Concepts<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong><strong>\u2014 In delivering Web3 to clients, what aspects did you find most challenging?<\/strong><\/p>\n\n\n\n<p><strong>Taira<\/strong><\/p>\n\n\n\n<p>The biggest challenge is that Web3 is difficult to grasp and not easy to understand intuitively. For example, with XR, once you look at the display, you can immediately understand <em>\u201cOh, this is the kind of experience it enables.\u201d<\/em> With generative AI as well, once you try it, you can instantly feel what\u2019s possible. But with Web3, even if you explain it, it doesn\u2019t easily get across.<\/p>\n\n\n\n<p>How do we explain it in a way that people can understand? How can we connect it to business so that clients can sense its potential? These were the kinds of discussions we had again and again. Even now, we continue to explore and test different approaches.<\/p>\n\n\n\n<p><strong>Azechi (Pacific Meta)<\/strong><\/p>\n\n\n\n<p>Blockchain is a foundational technology, and on its own, it\u2019s hard to demonstrate <em>\u201cexperiential value.\u201d<\/em> What\u2019s more, its strongest affinity is with the financial domain, which requires a certain level of financial literacy. Since financial literacy is not yet widespread in Japan, the hurdle to understanding Web3 is even higher.<br><strong><br><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4-1024x683.jpeg\" alt=\"\" class=\"wp-image-6590\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4-1024x683.jpeg 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4-300x200.jpeg 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4-768x512.jpeg 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4-1536x1024.jpeg 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>\u25b2 Ryota Utsumi:<\/strong> Business Value Produce Division, Experience &amp; Product Division, Dentsu Digital<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2014 Against this backdrop, you also worked on the \u201cWeb3 MIRAI MANDALA,\u201d correct?<br><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image.png\" alt=\"\" class=\"wp-image-6591\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-300x169.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u25b2 Cover image of the \u201cWeb3 MIRAI MANDALA\u201d<\/figcaption><\/figure>\n\n\n\n<p><strong>Utsumi<\/strong><\/p>\n\n\n\n<p>Yes. Within the Dentsu Group, we have a tool called the <em>\u201cdentsu MIRAI MADALA\u201d<\/em> (with <em>Mirai<\/em> meaning \u201cfuture\u201d in Japanese) that summarizes signs of societal and consumer changes looking ahead. The idea arose to create a Web3 version of it.<br>At first, I didn\u2019t have deep knowledge of Web3. But by gathering a wide range of trends and case studies and organizing them systematically, the bigger picture finally came into view. When I laid out 40\u201350 examples side by side, I had a moment of realization: \u201cSo these are the domains where Web3 has strong compatibility.\u201d<\/p>\n\n\n\n<p>That said, if you only talk about Web3 from a philosophical standpoint, it tends to become vague. A firm technical understanding at the core is essential. <strong>That\u2019s why we relied on Pacific Meta to provide us with the latest examples and global developments, which gave us the foundation to strengthen our summary.<\/strong><br><\/p>\n\n\n\n<p><strong>Azechi (Pacific Meta)<\/strong><\/p>\n\n\n\n<p>For those of us in the Web3 industry, communicating it in a way that society can easily understand is always a challenge, as we tend to lean too heavily toward the technology perspective. In that sense, Dentsu Digital\u2019s ability to organize it from the viewpoint of society and consumers made the summary systematic and easy to understand. It was so valuable that even we, at Pacific Meta, felt we could reference it in our consulting practice.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5-1024x768.jpeg\" alt=\"\" class=\"wp-image-6592\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5-1024x768.jpeg 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5-300x225.jpeg 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5-1440x1080.jpeg 1440w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5-768x576.jpeg 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5-1536x1152.jpeg 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>\u25b2 Kazuhito Azechi:<\/strong> Co-founder, Head of Business Partner, Pacific Meta<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>From Buzzword to Social Infrastructure \u2014 The Future of Web3<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u2014 Two years have passed since the start of your collaboration. How do you feel the Web3 future you envisioned back then is progressing now?<\/h3>\n\n\n\n<p><strong>Toyosawa<\/strong><\/p>\n\n\n\n<p>Compared to that time, I feel that the word <em>\u201cWeb3\u201d<\/em> itself appears less often in the spotlight. However, as an underlying infrastructure, its use has been steadily expanding. The most notable progress is in the financial sector. The rise of security tokenization (ST) is a clear sign that social implementation is spreading.<\/p>\n\n\n\n<p><br><strong>Azechi (Pacific Meta)<\/strong><\/p>\n\n\n\n<p>With infrastructure development advancing, the key question now is <em>\u201cWhat do we build on top of it?\u201d<\/em> NFTs as well have moved beyond their earlier speculative boom, shifting toward more sustainable applications such as proof of authenticity and fan community management.<\/p>\n\n\n\n<p><strong>Taira<\/strong><\/p>\n\n\n\n<p>Within our company, we even experimented with issuing NFTs as employee ID passes. From there, we organized workshops to discuss <em>\u201cHow can we use this to create new experiences?\u201d<\/em> We came to realize that Web3 should not be treated as an end in itself, but rather as a tool for solving challenges.<\/p>\n\n\n\n<p><strong>Azechi (Pacific Meta)<\/strong><\/p>\n\n\n\n<p>In the financial domain, blockchain use has really advanced. The infrastructure is being strengthened \u2014 for example, data interoperability and availability \u2014 and on top of that, the differentiating factor for each company is \u201cwhat they build and present to users.\u201d<\/p>\n\n\n\n<p><strong>Toyosawa<\/strong><\/p>\n\n\n\n<p>The progress of security tokens (STs) also looks set to become a major pillar going forward.<\/p>\n\n\n\n<p><strong>Azechi (Pacific Meta)<\/strong><\/p>\n\n\n\n<p>Exactly. The key is how much liquidity can be provided. Outside finance, the way NFTs are being used has also evolved over the past two years. The speculative boom has calmed down, but the technological potential continues to expand.<\/p>\n\n\n\n<p><strong>Toyosawa<\/strong><\/p>\n\n\n\n<p>We are also shifting away from talking about Web3 in isolation, instead exploring ways to combine it with generative AI and XR to create experiential value. For example, while we issued NFTs as employee IDs, that was just an entry point. The deeper discussions now revolve around <em>\u201cHow can we leverage this mechanism in business?\u201d<\/em> That\u2019s what our workshops are designed to explore.<\/p>\n\n\n\n<p><strong>Taira<\/strong><\/p>\n\n\n\n<p>I believe it is through combining technologies that truly new possibilities emerge. For instance, if you use generative AI to create a character and place it in a metaverse environment, you can provide an experience that has never existed before. By combining Web3, AI, and XR, I believe we can open the door to entirely new forms of engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-6587\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1-1024x683.jpeg 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1-300x200.jpeg 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1-768x512.jpeg 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1-1536x1024.jpeg 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2014 How do you think Web3 will interact with society in the future?<\/strong><\/h3>\n\n\n\n<p><br><strong>Toyosawa<\/strong><\/p>\n\n\n\n<p>It\u2019s important not to position Web3 as a \u201cgoal\u201d in itself, but rather as an \u201ceffective means\u201d for addressing the challenges we want to solve. NFTs, for example, were initially talked about as something \u201cnew,\u201d but their essence lies in attributes such as proof and the guarantee of uniqueness. It took several years for society to understand that value, but I feel it is finally starting to take hold.<\/p>\n\n\n\n<p><strong>Taira<\/strong><\/p>\n\n\n\n<p>As its use as infrastructure expands, Web3 will naturally take root in society. Tokenized real estate, for instance, has a structure that is easy to understand and communicate to the public. On the other hand, terms such as \u201csecurity tokens\u201d and \u201cblockchain\u201d remain technical and difficult. That\u2019s why we focus on not being caught up in terminology, but on clearly communicating <em>\u201cwhat the core value really is.\u201d<\/em><\/p>\n\n\n\n<p><strong>Azechi (Pacific Meta)<\/strong><\/p>\n\n\n\n<p>&nbsp;We strongly share that perspective, based on our own experiences. One of the greatest weaknesses of those in the Web3 industry is communicating messages to society in an accessible way. Many businesses release technologies or products in a product-out manner, and for the general user, the reaction often is: <em>\u201cI still don\u2019t really get it.\u201d<\/em><\/p>\n\n\n\n<p>That is precisely why the involvement of an organization like Dentsu Digital is so valuable. They can refine the final message and concept professionally, ensuring it reaches society in a clear and compelling way.<\/p>\n\n\n\n<p><strong>Utsumi<\/strong><\/p>\n\n\n\n<p>The key issue going forward will be how to express the unique value of the technology without clinging to the term <em>\u201cWeb3.\u201d<\/em><\/p>\n\n\n\n<p><strong>Toyosawa<\/strong><\/p>\n\n\n\n<p>Exactly. We focus on emphasizing <em>\u201cwhat can only be achieved with Web3\u201d<\/em> while communicating it without jargon. At present, there aren\u2019t many examples that are universally easy to understand, but once good services emerge that harness the technology effectively, they will significantly update society.<\/p>\n\n\n\n<p>Right now, Web3 is still in the stage where its foundation is being developed behind the scenes. Once a breakthrough service surpasses the critical threshold, adoption will spread rapidly. QR codes, for instance, initially required a dedicated app to read them, but now the default camera function handles it. I believe Web3 will follow a similar path.<\/p>\n\n\n\n<p><strong>Taira<\/strong><\/p>\n\n\n\n<p>Additionally, Japan\u2019s regulatory environment is relatively advanced, making it easier to move forward while managing risks. At the same time, there is the danger of becoming too insular. <strong>To avoid a \u201cGal\u00e1pagos effect\u201d and remain connected globally, we place great expectations on Pacific Meta\u2019s international perspective.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2-1024x682.jpeg\" alt=\"\" class=\"wp-image-6588\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2-1024x682.jpeg 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2-300x200.jpeg 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2-768x512.jpeg 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2-1536x1023.jpeg 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This interview was conducted in July 2025. Titles and affiliations are current as of the time of publication.<br><br><br><strong>About Dentsu Digital Inc.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"194\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1.png\" alt=\"\" class=\"wp-image-6593\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1.png 600w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-1-300x97.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><br><br>Dentsu Digital is one of the largest integrated digital firms in Japan. With our guiding purpose to: \u201cInspire people, create new value, and improve how the world works\u201d, we are committed to realizing the full potential of new solutions that can emerge from the joining of creativity and technology closer to people\u2019s hearts and minds. As a strong partner for our clients\u2019 business evolution, our goal is to aim for longterm \u201ctransformation and growth\u201d both within the economy and across society through creating new value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-pacific-meta\">Consult with Pacific Meta<\/h2>\n\n\n<div class=\"blogform\">\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5092-o1\" lang=\"ja\" dir=\"ltr\" data-wpcf7-id=\"5092\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/usecase\/6583#wpcf7-f5092-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"\u30b3\u30f3\u30bf\u30af\u30c8\u30d5\u30a9\u30fc\u30e0\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"5092\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"ja\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5092-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Representative's Name<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"onamae\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required formInput\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"e.g. Satoshi Nakamoto\" value=\"\" type=\"text\" name=\"onamae\" \/><\/span>\n\t\t<\/p>\n\t<\/dd>\n<\/dl>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Company Name<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required formInput\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"e.g. Pacific Meta Inc.\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t<\/p>\n\t<\/dd>\n<\/dl>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Email Adress<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email formInput\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"e.g.\uff09sample@example.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t<\/p>\n\t<\/dd>\n<\/dl>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Telegram(Username)<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"telegram\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required formInput\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telegram Username\" value=\"\" type=\"text\" name=\"telegram\" \/><\/span>\n\t\t<\/p>\n\t<\/dd>\n<\/dl>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Types of Inquiries<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"type\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required inputTxt\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"type[]\" value=\"Web3 Marketing Support in Japan \/ Asia\" \/><span class=\"wpcf7-list-item-label\">Web3 Marketing Support in Japan \/ Asia<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"type[]\" value=\"Social Media Management\" \/><span class=\"wpcf7-list-item-label\">Social Media Management<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"type[]\" value=\"Business Development in Japan \/ Asia\" \/><span class=\"wpcf7-list-item-label\">Business Development in Japan \/ Asia<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"type[]\" value=\"Offline Event Planning and Execution\" \/><span class=\"wpcf7-list-item-label\">Offline Event Planning and Execution<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"type[]\" value=\"Others\" \/><span class=\"wpcf7-list-item-label\">Others<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/dd>\n<\/dl>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Inquiry Details<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"textarea\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required formInput\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Inquiry Details\" name=\"textarea\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/dd>\n<\/dl>\n<div class=\"form-btnWrap form-btnWrap02 pt30\">\n\t<div class=\"form-btn form-btn02\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner submit bg_navy\" type=\"submit\" value=\"Submit\" \/>\n\t\t<\/p>\n\t<\/div>\n\t<p class=\"tac\">By submitting, you agree to the <a href=\"https:\/\/pacific-meta.co.jp\/en\/privacy\/\" target=\"_blank\">privacy policy.<\/a>\n\t<\/p>\n<\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":6585,"template":"","casetag":[68],"class_list":["post-6583","usecase","type-usecase","status-publish","has-post-thumbnail","hentry","casetag-web3-consulting"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/usecase\/6583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/usecase"}],"about":[{"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/types\/usecase"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/media\/6585"}],"wp:attachment":[{"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/media?parent=6583"}],"wp:term":[{"taxonomy":"casetag","embeddable":true,"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/casetag?post=6583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}