{"id":6596,"date":"2024-11-07T14:20:00","date_gmt":"2024-11-07T05:20:00","guid":{"rendered":"https:\/\/pacific-meta.co.jp\/en\/?post_type=usecase&#038;p=6596"},"modified":"2025-11-07T14:27:14","modified_gmt":"2025-11-07T05:27:14","slug":"casio-computer","status":"publish","type":"usecase","link":"https:\/\/pacific-meta.co.jp\/en\/usecase\/casio-computer","title":{"rendered":"Supporting CASIO\u2019s Global Web3 Expansion \u2014 From Strategy and Community Operations to High-Impact Collaborations with Major Overseas Projects"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/CASIO_Pattern_2_en-1024x536.png\" alt=\"\" class=\"wp-image-6597\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/CASIO_Pattern_2_en-1024x536.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/CASIO_Pattern_2_en-300x157.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/CASIO_Pattern_2_en-768x402.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/CASIO_Pattern_2_en.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/world.casio.com\">CASIO Computer Co., Ltd.<\/a> (\u201cCASIO\u201d) launched the <a href=\"https:\/\/www.notion.so\/CASIO-288482ca282e80f58a9ff967a6a68cd6?pvs=21\"><strong>VIRTUAL G-SHOCK<\/strong><\/a> project in September 2023 to explore new possibilities for the G-SHOCK brand, which has a 40-year history, leveraging Web3 technologies and the metaverse.<\/p>\n\n\n\n<p>As CASIO began to formalize its first in-house Web3 initiative, the company saw the need to strengthen both global expansion and community operations, and consulted <strong>Pacific Meta<\/strong>.<\/p>\n\n\n\n<p>Since March 2024, Pacific Meta has provided broad support\u2014ranging from <a href=\"https:\/\/pacific-meta.co.jp\/en\/service\/web3-marketing-support-in-japan-asia\/\">overseas Web3 marketing support<\/a>, <a href=\"https:\/\/pacific-meta.co.jp\/en\/service\/social-media-management\/\">social media management<\/a>, <a href=\"https:\/\/pacific-meta.co.jp\/en\/service\/business-development-in-japan-asian\/\">business development,<\/a> and <a href=\"https:\/\/pacific-meta.co.jp\/en\/service\/offline-event-planning-and-execution\/\">offline event planning and execution<\/a> \u2014and continues to do so today.<\/p>\n\n\n\n<p>For this interview, we spoke with <strong>Daisuke Obayashi<\/strong> (General Manager), <strong>Yuki Tatsuzaki<\/strong> (Leader), and <strong>Kazuki Sato<\/strong> (Project Lead, VIRTUAL G-SHOCK) from the D2C\/CRM Planning Office, Watch Marketing Department, to hear candid reflections on outcomes enabled by Pacific Meta\u2019s support and their future outlook.<\/p>\n\n\n\n<p><em>Interview conducted on August 20, 2024. Some information has been updated due to subsequent developments.<\/em><\/p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-entering-the-nft-space-to-deliver-new-experiences-at-a-major-brand-milestone\">Entering the NFT Space to Deliver New Experiences at a Major Brand Milestone<\/a><ul><li><a href=\"#aioseo-to-begin-please-tell-us-about-virtual-g-shock\">&#x2014; To begin, please tell us about VIRTUAL G-SHOCK.<\/a><ul><\/ul><\/li><\/ul><\/li><li><a href=\"#aioseo-grasping-trends-and-driving-global-collaborationsthe-challenge-of-getting-the-word-out\">Grasping Trends and Driving Global Collaborations&#x2014;The Challenge of Getting the Word Out<\/a><ul><\/ul><\/li><li><a href=\"#aioseo-strategically-accelerating-global-communications-and-realizing-a-collaboration-with-stepn-go\">Strategically Accelerating Global Communications and Realizing a Collaboration with STEPN GO<\/a><ul><\/ul><\/li><li><a href=\"#aioseo-looking-ahead-exploring-new-business-opportunities-toward-a-next-core-businessnot-a-one-off\">Looking Ahead: Exploring New Business Opportunities Toward a Next Core Business&#x2014;Not a One-Off<\/a><ul><\/ul><\/li><li><a href=\"#aioseo-how-pacific-meta-adds-value-summary\">How Pacific Meta Adds Value (Summary)<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-entering-the-nft-space-to-deliver-new-experiences-at-a-major-brand-milestone\">Entering the NFT Space to Deliver New Experiences at a Major Brand Milestone<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-to-begin-please-tell-us-about-virtual-g-shock\">\u2014 To begin, please tell us about <strong>VIRTUAL G-SHOCK<\/strong>.<\/h3>\n\n\n\n<p><strong>Sato<\/strong><\/p>\n\n\n\n<p>The VIRTUAL G-SHOCK project was launched in September 2023, prompted by G-SHOCK\u2019s 40th anniversary.<\/p>\n\n\n\n<p>Looking to G-SHOCK\u2019s future, we felt the need to reach younger generations and audiences less familiar with G-SHOCK.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-12-1024x682.png\" alt=\"\" class=\"wp-image-6608\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-12-1024x682.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-12-300x200.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-12-768x512.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-12-1536x1023.png 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-12.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Kazuki Sato \u2014 Project Leader, VIRTUAL G-SHOCK, D2C\/CRM Planning Office, Watch Marketing Department, Casio Computer Co., Ltd.<\/strong><\/figcaption><\/figure>\n\n\n\n<p>With that in mind, we aimed to create new points of appeal and deliver new experiences for G-SHOCK. Specifically, we are focusing on the virtual domain\u2014particularly NFTs and the metaverse\u2014to build new content and communities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-when-launching-a-new-business-you-likely-considered-multiple-avenues-why-did-you-ultimately-choose-nfts-and-the-metaverse\">\u2014 When launching a new business, you likely considered multiple avenues. Why did you ultimately choose NFTs and the metaverse?<\/h3>\n\n\n\n<p><strong>Obayashi<\/strong><\/p>\n\n\n\n<p>While the project went public in September 2023, we actually began shaping the concept around September 2022. That period coincided with the peak of <strong>NFT art<\/strong>, which was a major factor. G-SHOCK is built on four pillars\u2014<strong>fashion, sports, music, and art<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-11-1024x682.png\" alt=\"\" class=\"wp-image-6607\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-11-1024x682.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-11-300x200.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-11-768x512.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-11-1536x1023.png 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-11.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong><strong>Daisuke Obayashi \u2014 General Manager, D2C\/CRM Planning Office, Watch Marketing Department, Casio Computer Co., Ltd.<\/strong><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Among these, art is an area the brand has engaged with for many years, so we felt we could leverage our experience in the Web3 space as well. In parallel, we were also working on <strong>e-sports<\/strong>, and judged that expanding into the virtual domain alongside those efforts would allow us to operate more efficiently.<\/p>\n\n\n\n<p>We formed the project team\u2014the basis of our current team\u2014around September 2022 and prepared for launch, ultimately bringing the project public in September 2023.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-the-project-was-launched-in-september-2023-how-has-it-evolved-since-then\">\u2014 The project was launched in September 2023. How has it evolved since then?<\/h3>\n\n\n\n<p><strong>Sato<\/strong><\/p>\n\n\n\n<p>As mentioned, we began in September 2023 and initially focused on <strong>community-building via NFTs<\/strong>. We launched a Discord community and, under the vision <strong>\u201cCome Together and Create Anew,\u201d<\/strong> distributed the <strong>G-SHOCK CREATOR PASS<\/strong>, an SBT (membership token).<\/p>\n\n\n\n<p>Through this Creator Pass, we set out to enjoy and develop the G-SHOCK brand\u2014cultivated by CASIO over many years\u2014<em>together with users<\/em>. We then held a <strong>color design contest<\/strong> for the Creator Pass and organized user co-creation events, such as enjoying <strong>e-sports<\/strong> together.<\/p>\n\n\n\n<p>In December 2023, we released two types of <a href=\"https:\/\/gshock.casio.com\/intl\/virtual\/\"><strong>VIRTUAL G-SHOCK NFTs<\/strong><\/a> that expressed the future of shock-resistant structures within a virtual space.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-10-1024x682.png\" alt=\"\" class=\"wp-image-6606\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-10-1024x682.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-10-300x200.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-10-768x512.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-10-1536x1023.png 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-10.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In 2024, we shifted emphasis to <strong>collaborations with other projects<\/strong>. For example, we collaborated with the blue-chip NFT project <strong>\u201cDoodles,\u201d<\/strong> releasing both a physical wristwatch and digital items for avatars\u2014like the one I\u2019m wearing now.<\/p>\n\n\n\n<p>We also collaborated on <strong>Astar zkEVM\u2019s \u201cYoki Origins,\u201d<\/strong> creating NFTs themed around the <strong>50th anniversary of CASIO\u2019s watch business<\/strong>.<\/p>\n\n\n\n<p>Furthermore, in our collaboration announced on <strong>August 22<\/strong> with <strong>\u201c<a href=\"https:\/\/stepngo.com\/\">STEPN GO<\/a>,\u201d<\/strong> we incorporated a <strong>sneaker form<\/strong> inspired by watches, releasing <strong>sneaker-style NFTs<\/strong> that reflect <strong>G-SQUAD<\/strong>, G-SHOCK\u2019s sports line.<\/p>\n\n\n\n<p>In the metaverse domain, we chose <strong>VRChat<\/strong>, a platform where avatars\u2019 wrists are visible, and opened the <a href=\"https:\/\/www.casio.com\/intl\/news\/2023\/1003-vrg-shock\/\"><strong>G-SHOCK STORE<\/strong><\/a> in September 2023, offering an experience to <strong>customize G-SHOCK watches<\/strong>.<\/p>\n\n\n\n<p>In December 2023, we unveiled <strong>\u201c<a href=\"https:\/\/www.casio.com\/intl\/news\/2023\/1208-ghocktheride\/\">G-SHOCK THE RIDE<\/a>,\u201d<\/strong> an attraction where users can experience G-SHOCK\u2019s shock resistance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-grasping-trends-and-driving-global-collaborationsthe-challenge-of-getting-the-word-out\">Grasping Trends and Driving Global Collaborations\u2014The Challenge of Getting the Word Out<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-pacific-meta-began-supporting-you-after-the-project-launch-what-challenges-did-you-face-as-you-advanced-the-project\">\u2014 Pacific Meta began supporting you after the project launch. What challenges did you face as you advanced the project?<\/h3>\n\n\n\n<p><strong>Sato<\/strong><\/p>\n\n\n\n<p>First, as we pursued collaborations in 2024, we needed <strong>speed<\/strong> and <strong>trend alignment<\/strong> with the market. From the outset, a key axis for us was <strong>global expansion<\/strong>. Rather than starting from Japan, we were aiming to establish a presence <strong>globally<\/strong> from the start.<\/p>\n\n\n\n<p>In this respect, <strong>Pacific Meta\u2019s strength in global initiatives<\/strong> and <strong>rich network<\/strong> were highly attractive. As you can see from <a href=\"https:\/\/pacific-meta.co.jp\/en\/partner\/\">Pacific Meta Partners<\/a>, they have extensive connections both domestically and overseas. So, in pursuing collaborations as CASIO, we felt Pacific Meta could support us by identifying <strong>how to collaborate effectively<\/strong> and <strong>how to ensure execution through to realization<\/strong>.<\/p>\n\n\n\n<p>In addition, we felt challenges around <strong>community operations and marketing<\/strong>. VIRTUAL G-SHOCK launched as a <strong>cross-functional<\/strong> project within the company. Members from various departments had to handle everything end-to-end\u2014from planning through to managing Discord and X.<\/p>\n\n\n\n<p>We were looking for a partner who could support us comprehensively\u2014not only social (X\/Discord) operations, but also <a href=\"https:\/\/pacific-meta.co.jp\/en\/service\/web3-marketing-support-in-japan-asia\/\"><strong>promotion<\/strong> including <strong>press release amplification<\/strong> and <strong>media outreach<\/strong><\/a>.<\/p>\n\n\n\n<p><strong>Obayashi<\/strong><\/p>\n\n\n\n<p>After launching in 2023 with a global ambition, we immediately faced challenges. Our watch business operates worldwide with <strong>regional hubs<\/strong>. Normally, those hubs lead local watch sales. However, Web3 projects are fundamentally designed for <strong>global distribution at once<\/strong>, which made <strong>internal coordination difficult and resource-intensive<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-9-1024x682.png\" alt=\"\" class=\"wp-image-6605\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-9-1024x682.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-9-300x200.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-9-768x512.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-9-1536x1023.png 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-9.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With no precedent for <strong>direct outbound from HQ to overseas<\/strong>, we had to push forward in a new field\u2014<strong>NFTs<\/strong>\u2014that many inside the company were still unfamiliar with, while promoting understanding and alignment to issue our own assets. That was challenging.<\/p>\n\n\n\n<p>We were seeking a company that could support a <strong>Japan-originated global rollout<\/strong>, and <strong>Pacific Meta<\/strong> looked like the right partner to meet that expectation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-strategically-accelerating-global-communications-and-realizing-a-collaboration-with-stepn-go\">Strategically Accelerating Global Communications and Realizing a Collaboration with <strong>STEPN GO<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-please-tell-us-about-the-specific-support-you-received-from-pacific-meta\">\u2014 Please tell us about the specific support you received from Pacific Meta.<\/h3>\n\n\n\n<p><strong>Tatsuzaki<\/strong><\/p>\n\n\n\n<p>There are three major areas.<\/p>\n\n\n\n<p><strong>1) Marketing with a Global Starting Point<\/strong><\/p>\n\n\n\n<p>Led primarily by <strong>Karakawa<\/strong> (Strategy Consulting, Pacific Meta), Pacific Meta worked with us from <strong>strategy formation<\/strong> through to <strong>execution planning<\/strong>, continuously <strong>accompanying<\/strong> us along the way.<\/p>\n\n\n\n<p><strong>2) Community Operations<\/strong><\/p>\n\n\n\n<p>Centered on <strong>Yamazaki<\/strong> (Community Operations, Pacific Meta), they helped structure <strong>what kind of communication<\/strong> we should have on platforms like <strong>Discord<\/strong> and <strong>X<\/strong>, and provided <strong>systematic, fine-grained advice<\/strong> on how to put that into practice\u2014down to the context and messaging details.<\/p>\n\n\n\n<p><strong>3) Sourcing and Negotiation on Collaborations with Overseas Web3 Projects<\/strong><\/p>\n\n\n\n<p>Led by <strong>Sho<\/strong> (Global Alliances, Pacific Meta), they leveraged Pacific Meta\u2019s broad network to <strong>bridge<\/strong> us with <strong>prominent overseas projects<\/strong> that would have been difficult for us to connect with on our own.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-8-1024x682.png\" alt=\"\" class=\"wp-image-6604\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-8-1024x682.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-8-300x200.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-8-768x512.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-8-1536x1023.png 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-8.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Yuki Tatsuzaki \u2014 Leader, D2C\/CRM Planning Office, Watch Marketing Department, Casio Computer Co., Ltd.<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-what-impressions-have-you-had-while-working-with-the-pacific-meta-team\">\u2014 What impressions have you had while working with the Pacific Meta team?<\/h3>\n\n\n\n<p><strong>Obayashi<\/strong><\/p>\n\n\n\n<p>What impressed me most is the <strong>breadth of Pacific Meta\u2019s network<\/strong>. We\u2019ve been active in this industry for a year or two, but the <strong>breadth of their connections<\/strong> continues to surprise us.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-7-1024x682.png\" alt=\"\" class=\"wp-image-6603\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-7-1024x682.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-7-300x200.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-7-768x512.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-7-1536x1023.png 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-7.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For example, in our collaboration with <strong>STEPN<\/strong>, we had a meeting with <strong>FSL<\/strong> via an introduction from <strong>Polygon<\/strong>, and the Pacific Meta team appeared there as well. Wherever we go, we run into the Pacific Meta team\u2014especially <strong>Mr. Sho<\/strong>!<\/p>\n\n\n\n<p><strong>Tatsuzaki<\/strong><\/p>\n\n\n\n<p>People tend to think \u201cWeb3 = digital,\u201d but with Pacific Meta, the strong impression is that they <strong>value people<\/strong>. They emphasize <strong>human-to-human communication<\/strong>.<\/p>\n\n\n\n<p>On the marketing side, they <strong>contextualize<\/strong> the work and map a path forward based on <strong>solid strategy<\/strong>, not just momentum. In other words, they strike a <strong>balance between the technical\/operational and the human<\/strong> aspects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-among-the-support-youve-received-so-far-what-has-been-the-single-most-impactful-outcome\">\u2014 Among the support you\u2019ve received so far, what has been the single most impactful outcome?<\/h3>\n\n\n\n<p><strong>Obayashi<\/strong><\/p>\n\n\n\n<p>Although we\u2019ve only been collaborating with Pacific Meta for about <strong>half a year<\/strong>, the biggest outcome has been our collaboration with <strong>STEPN GO<\/strong>, officially launched on <strong>August 22<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"6602\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-6-1024x682.png\" alt=\"\" class=\"wp-image-6602\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-6-1024x682.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-6-300x200.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-6-768x512.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-6-1536x1023.png 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-6.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"6601\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5.png\" alt=\"\" class=\"wp-image-6601\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5.png 800w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5-300x225.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-5-768x576.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>We had a rough image from the moment STEPN was first introduced, but it took a lot to make it real. Getting this far owes greatly to Pacific Meta\u2019s support\u2014especially in <strong>communication<\/strong>. There were things that were hard to say directly, and there were times when our intentions needed to be adjusted between parties. In those moments, Pacific Meta accurately captured our intent and <strong>skillfully coordinated<\/strong> between us.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-what-kinds-of-companies-would-you-recommend-to-work-with-pacific-meta\">\u2014 What kinds of companies would you recommend to work with Pacific Meta?<\/h3>\n\n\n\n<p><strong>Tatsuzaki<\/strong><\/p>\n\n\n\n<p>We began working with Pacific Meta at a timing when we wanted to <strong>grow<\/strong> the business. I joined mid-project, and despite coming in later, they explained everything clearly from the start.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4-1024x682.png\" alt=\"\" class=\"wp-image-6600\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4-1024x682.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4-300x200.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4-768x512.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4-1536x1023.png 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-4.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For companies like ours looking to <strong>scale NFTs<\/strong>, of course, and even for those just starting Web3, Pacific Meta can provide <strong>very approachable onboarding support<\/strong>. For teams about to start or scale up, I believe they can help you <strong>enter smoothly<\/strong>.<\/p>\n\n\n\n<p><strong>Obayashi<\/strong><\/p>\n\n\n\n<p>I believe the experience gained through supporting us has now <strong>accumulated<\/strong> within Pacific Meta. As Tatsuzaki noted, for companies with <strong>Web2 businesses<\/strong>, Pacific Meta can make <strong>effective use<\/strong> of that know-how. So even for manufacturers outside our immediate industry, Pacific Meta is an excellent partner choice when entering Web3 as a new domain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-looking-ahead-exploring-new-business-opportunities-toward-a-next-core-businessnot-a-one-off\">Looking Ahead: Exploring New Business Opportunities Toward a Next Core Business\u2014Not a One-Off<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-what-is-your-outlook-for-the-virtual-g-shock-project\">\u2014 What is your outlook for the VIRTUAL G-SHOCK project?<\/h3>\n\n\n\n<p><strong>Sato<\/strong><\/p>\n\n\n\n<p>First, as with <strong>STEPN GO<\/strong>, we want to explore <strong>G-SHOCK\u2019s potential<\/strong> across the Web3 and gaming spaces together. To be honest, I don\u2019t want this to be a <strong>one-off<\/strong>. Personally, I want to drive this with the ambition that it could become <strong>CASIO\u2019s next core business<\/strong>.<\/p>\n\n\n\n<p>For 40 years, G-SHOCK has essentially been a <strong>physical wristwatch<\/strong>. After 40 years, the <strong>culture and ethos<\/strong> of G-SHOCK have taken shape. That\u2019s why, in the next phase, I believe we can <strong>challenge new possibilities<\/strong> in <strong>digital content<\/strong>.<\/p>\n\n\n\n<p>By using <strong>blockchain and NFTs<\/strong>, we want to embed G-SHOCK across various content forms\u2014<strong>virtual content, games, anime<\/strong>, and more\u2014making G-SHOCK an even cooler and more popular brand among younger users and <strong>early adopters<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-1024x682.png\" alt=\"\" class=\"wp-image-6599\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-1024x682.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-300x200.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-768x512.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3-1536x1023.png 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Philosophically, we see G-SHOCK as a <strong>companion to challenge<\/strong>\u2014something always by your side when you take on bold endeavors. Its <strong>physical toughness<\/strong> has created a worldview where you can wear G-SHOCK and take on challenges <strong>anywhere on Earth<\/strong>. The <strong>next frontiers<\/strong> are <strong>space<\/strong> and the <strong>virtual realm<\/strong>.<\/p>\n\n\n\n<p>Starting with the virtual realm, whether it\u2019s items worn by avatars in games or otherwise, we want to create a world where G-SHOCK continues to be that <strong>companion to challenge<\/strong>. This is a <strong>medium- to long-term<\/strong> journey, but in the near term, we plan to <strong>collaborate with various projects and games<\/strong> and communicate these efforts globally. We look forward to <strong>Pacific Meta\u2019s support<\/strong> on that front.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-finally-do-you-have-any-advice-for-companies-considering-web3-initiatives\">\u2014 Finally, do you have any advice for companies considering Web3 initiatives?<\/h3>\n\n\n\n<p><strong>Obayashi<\/strong><\/p>\n\n\n\n<p>It may sound presumptuous to call it \u201cadvice,\u201d but I think if <strong>doing Web3<\/strong> becomes the <strong>goal itself<\/strong>, you\u2019ll fail. Web3 is a <strong>means<\/strong>, so you must clarify <strong>what you want to achieve<\/strong> with Web3 and <strong>what objectives you aim to accomplish<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2-1024x682.png\" alt=\"\" class=\"wp-image-6598\" srcset=\"https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2-1024x682.png 1024w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2-300x200.png 300w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2-768x512.png 768w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2-1536x1023.png 1536w, https:\/\/pacific-meta.co.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Looking at cases that don\u2019t go well, many feel like \u201cwe tried something in Web3 for now,\u201d but nothing exists beyond that\u2014leaving teams asking, \u201cWe did it, so now what?\u201d We\u2019ve experienced similar things ourselves, so I can\u2019t say this with too much pride\u2014but in my view, <strong>clarifying what you truly want to realize as a business<\/strong>\u2014your <strong>larger purpose<\/strong>\u2014is the key point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-how-pacific-meta-adds-value-summary\">How Pacific Meta Adds Value (Summary)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Global-first strategy &amp; execution:<\/strong> from planning through hands-on delivery with overseas partners<\/li>\n\n\n\n<li><strong>Community operations:<\/strong> structured playbooks and messaging for <strong>Discord<\/strong>\/<strong>X<\/strong>, plus <strong>PR amplification<\/strong> and <strong>media outreach<\/strong><\/li>\n\n\n\n<li><strong>Deal-sourcing &amp; negotiation:<\/strong> bridging to <strong>prominent overseas projects<\/strong> and steering collaborations to completion<\/li>\n\n\n\n<li><strong>Communication intermediation:<\/strong> translating business intent across stakeholders to keep complex projects moving<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-pacific-meta\">Consult with Pacific Meta<\/h2>\n\n\n<div class=\"blogform\">\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5092-o1\" lang=\"ja\" dir=\"ltr\" data-wpcf7-id=\"5092\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/usecase\/6596#wpcf7-f5092-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"\u30b3\u30f3\u30bf\u30af\u30c8\u30d5\u30a9\u30fc\u30e0\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"5092\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"ja\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5092-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Representative's Name<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"onamae\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required formInput\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"e.g. Satoshi Nakamoto\" value=\"\" type=\"text\" name=\"onamae\" \/><\/span>\n\t\t<\/p>\n\t<\/dd>\n<\/dl>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Company Name<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required formInput\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"e.g. Pacific Meta Inc.\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t<\/p>\n\t<\/dd>\n<\/dl>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Email Adress<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email formInput\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"e.g.\uff09sample@example.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t<\/p>\n\t<\/dd>\n<\/dl>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Telegram(Username)<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"telegram\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required formInput\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telegram Username\" value=\"\" type=\"text\" name=\"telegram\" \/><\/span>\n\t\t<\/p>\n\t<\/dd>\n<\/dl>\n<dl class=\"singleForm-defList\">\n\t<dt class=\"singleForm-defListTtl\">\n\t\t<p>Types of Inquiries<span class=\"colorRed\">*<\/span>\n\t\t<\/p>\n\t<\/dt>\n\t<dd class=\"singleForm-defListDesc\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"type\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required inputTxt\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"type[]\" value=\"Web3 Marketing Support in Japan \/ Asia\" \/><span class=\"wpcf7-list-item-label\">Web3 Marketing Support in Japan \/ Asia<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"type[]\" value=\"Social Media Management\" \/><span class=\"wpcf7-list-item-label\">Social Media Management<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"type[]\" value=\"Business Development in Japan \/ Asia\" \/><span class=\"wpcf7-list-item-label\">Business Development in Japan \/ Asia<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"type[]\" value=\"Offline Event Planning and Execution\" \/><span class=\"wpcf7-list-item-label\">Offline Event Planning and Execution<\/span><\/label><\/span><span 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class=\"tac\">By submitting, you agree to the <a href=\"https:\/\/pacific-meta.co.jp\/en\/privacy\/\" target=\"_blank\">privacy policy.<\/a>\n\t<\/p>\n<\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":6597,"template":"","casetag":[62,72],"class_list":["post-6596","usecase","type-usecase","status-publish","has-post-thumbnail","hentry","casetag-overseas-support","casetag-web3-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/usecase\/6596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/usecase"}],"about":[{"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/types\/usecase"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/media\/6597"}],"wp:attachment":[{"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/media?parent=6596"}],"wp:term":[{"taxonomy":"casetag","embeddable":true,"href":"https:\/\/pacific-meta.co.jp\/en\/wp-json\/wp\/v2\/casetag?post=6596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}