Planning and Execution of GTM Strategy in Japan – Cross The Ages

2024.10.18

Writer

Pacific Meta

Support Details

Client	Cross The Ages
Industry	Web3 Game
Challenge	Client lacks of social media operations and promotion experience in the Japanese market
Role & Strategy of PacificMeta	Business development support in the Japanese market, online/offline promotion, conference exhibition support, operation of the official Japanese X(Twitter) account, and localization.
Provided Solutions	Web3 Marketing Support in Japan / Asia Social Media Management Business Development in Japan / Asia

Background & Challenges of the Consultation

Cross The Ages, a vanguard in the Web3 gaming industry, sought to establish a substantial presence in the Japanese market. The primary challenges involved tailoring business development strategies for the local market, executing both online and offline promotional activities, participating effectively in conferences, and managing the official Japanese X(Twitter) account alongside localization efforts.

Role, Strategy, and Outcomes of Pacific Meta

As a strategic Japan Partner, Pacific Meta played a pivotal role in addressing these challenges. The firm’s approach included orchestrating comprehensive promotional campaigns, facilitating Cross The Ages’ participation in key industry conferences, and ensuring effective management and localization of the official Japanese X(Twitter) account. This multifaceted strategy led to enhanced market penetration, increased brand visibility, and stronger user engagement within the Japanese gaming community.

Utilized Solution

Consult with Pacific Meta

Our Experts

Marketing

Shunsuke Yoshioka

After graduating from Sophia University, joined "Shukatsu net" as a new graduate. After working as an SEO media manager and front-end engineer, transitioned to business development. Has five years of experience living abroad. Bilingual in Japanese and English.
Marketing, Community Management Director

Haruka Umino

After graduating from the University of Tokyo, joined DeNA Corporation. Following a role in new graduate engineering recruitment, became a community manager for a major domestic mobile game, working extensively in marketing.