Casio Computer Co., Ltd. and The Sandbox have released their new collaborative game, “G-SHOCK CITY,” on Tuesday, September 24 (JST). This exciting project brings the iconic worldview of Casio’s globally renowned G-SHOCK brand into the metaverse, offering fans an entirely new way to experience its toughness and creativity.

Ahead of the launch, a press event was held in Tokyo on August 28. The event generated great excitement as members of the media were introduced to the game and its concept.

The event welcomed Kikuo Ibe, the father of G-SHOCK and inspiration for an in-game character, as well as Sebastien Borget, COO of The Sandbox. They shared the story behind the collaboration and discussed G-SHOCK’s bold steps into the Web3 space.

Attendees were treated to an exclusive preview of “G-SHOCK CITY,” including live demonstrations and influencer-led play sessions. Journalists also had the chance to try the game for themselves. The gameplay, set in an urban landscape, showcased both the toughness and the playful spirit that define the G-SHOCK brand.

Inside “G-SHOCK CITY,” players can enjoy unique experiences such as survival races inspired by G-SHOCK’s real-world durability tests, as well as an adventure game tracing the brand’s development story from its origins to the present day. Available for free within The Sandbox, the game immerses players in the history and innovation that have made G-SHOCK a global icon.

To mark the collaboration, Casio has released the “G-SHOCK Droid Collection”—robot-style avatars modeled after iconic G-SHOCK watches including the DW-5600, DW-6900, GA-110, GA-2100, and a special oversized model, the GA-V01. Each avatar features a unique design, highlighting the creative possibilities of NFTs.

The excitement from the press event has now carried into the official release. On Tuesday, September 24 (JST), “G-SHOCK CITY” officially launched worldwide.

Blending the “toughness” of the G-SHOCK brand with the playful spirit of Web3, this title offers a new metaverse experience that brings together both fans and creators. Be sure to give it a try yourself!

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