Building the Chinese-Speaking Community – CoinMusme
2024.10.18
- Web3 Marketing
- Web3 Marketing Support in Japan / Asia
Writer
Pacific Meta
Support Details
| Client | CoinMusme |
| Industry | Web3 Game |
| Challenge | Client has no expertise in social media operations and promotion in the Chinese-speaking market |
| Role & Strategy of PacificMeta | Promotion: Execute Comprehensive promotion including KOL promotion, media coverage as well as AMAs. Operation of Social Media: Managing official X(Twitter) accounts in English, Chinese, and Vietnamese. Localization: Adapting in-game content, press releases, videos, etc., for specific regions and languages. |
| Provided Solutions | Social Media Management Localization / Promotion |
Background & Challenges of the Consultation
CoinMusme, a Web3 game, faced the intricate challenge of penetrating diverse regional markets. Key obstacles included adapting to varied language and cultural nuances, establishing a strong online and offline presence in multiple regions, and effectively managing multilingual social media platforms.
Role, Strategy, and Outcomes of Pacific Meta
CoinMusme, a Web3 game, faced the intricate challenge of penetrating diverse regional markets. Key obstacles included adapting to varied language and cultural nuances, establishing a strong online and offline presence in multiple regions, and effectively managing multilingual social media platforms.
Utilized Solution
Consult with Pacific Meta
Our Experts
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Co-founder, Head of Global Business Development
Kousei Sho
Graduated from the University of Tokyo with a degree in Economics. After working on global branding at ByteDance headquarters, served as a BD Manager at a joint venture between BCG Digital Ventures and Unicharm. Currently overseeing the International Business Division.
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Marketing
Andy Hung
Global BD Professional. After working in overseas planning at a prime-listed company, served as an M&A advisor, mainly supporting cross-border deals in the energy sector.