Japanese Social Meda Operation – Luxon
2024.10.18
- Web3 Marketing
- Web3 Marketing Support in Japan / Asia
Writer
Pacific Meta
Testimonial from Alan Huh, CEO of LUXON
We’ve been partnered with Pacific Meta, and we’re confident that Pacific Meta consistently delivers results that exceed our expectations.
As we service web3 games with Japanese anime-style characters, our goal has always been to expand our marketing reach to Japan, but the ‘how’ remained a mystery. Thankfully, with Pacific Meta, we’ve turned that aspiration into a reality.
Our community has experienced impressive growth, all thanks to the impactful campaigns with Pacific Meta. What’s even more exciting is their outreach to Japanese web3 game enthusiasts, bringing them into our project fold. Pacific Meta doesn’t just stop there – they go above and beyond to help us meet our needs, including connecting us with influential Japanese KOLs.
For anyone in search of partners with exceptional professionalism in the local market, particularly in the Blockchain industry, we can confidently guarantee that Pacific Meta is the one.
Support Details
| Client | Luxon |
| Industry | Web3 Game |
| Challenge | Client lacks of social media operations and promotion experience in the Japanese market |
| Role & Strategy of PacificMeta | Managment of Official Japanese X Account of the game and and KOL promotion |
| Provided Solutions | Social Media Management |
Background & Challenges of the Consultation
Luxion is a product launched to solve the issue of ‘sustainability’ in Web3 games. Developers can publish titles through LUXON, creating an economic sphere capable of sustainably operating advanced Web3 ecosystem-integrated blockchain games. However, the challenge was to enhance community engagement in Japan, including raising awareness, service utilization, and existing user engagement.
Role, Strategy, and Outcomes of PacificMeta
Pacific Meta undertook the management of the Japanese official account on X (formerly Twitter) and the production & posting of game explanation videos by KOLs. This initiative supported the acquisition of new users, enhancement of engagement, and revitalization of the community.
Utilized Solution
Consult with Pacific Meta
Our Experts
-
Marketing, Community Management Director
Haruka Umino
After graduating from the University of Tokyo, joined DeNA Corporation. Following a role in new graduate engineering recruitment, became a community manager for a major domestic mobile game, working extensively in marketing.
-
Marketing
Shunsuke Yoshioka
After graduating from Sophia University, joined "Shukatsu net" as a new graduate. After working as an SEO media manager and front-end engineer, transitioned to business development. Has five years of experience living abroad. Bilingual in Japanese and English.