Japanese Social Meda Operation – Luxon
2024.10.18
Writer
Pacific Meta
Support Details
| Client | Luxon |
| Industry | Web3 Game |
| Challenge | Client lacks of social media operations and promotion experience in the Japanese market |
| Role & Strategy of PacificMeta | Managment of Official Japanese X Account of the game and and KOL promotion |
| Provided Solutions | Social Media Management |
Background & Challenges of the Consultation
Luxion is a product launched to solve the issue of ‘sustainability’ in Web3 games. Developers can publish titles through LUXON, creating an economic sphere capable of sustainably operating advanced Web3 ecosystem-integrated blockchain games. However, the challenge was to enhance community engagement in Japan, including raising awareness, service utilization, and existing user engagement.
Role, Strategy, and Outcomes of PacificMeta
Pacific Meta undertook the management of the Japanese official account on X (formerly Twitter) and the production & posting of game explanation videos by KOLs. This initiative supported the acquisition of new users, enhancement of engagement, and revitalization of the community.
Utilized Solution
Consult with Pacific Meta
Our Experts
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Marketing, Community Management Director
Haruka Umino
After graduating from the University of Tokyo, joined DeNA Corporation. Following a role in new graduate engineering recruitment, became a community manager for a major domestic mobile game, working extensively in marketing.
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Marketing
Shunsuke Yoshioka
After graduating from Sophia University, joined "Shukatsu net" as a new graduate. After working as an SEO media manager and front-end engineer, transitioned to business development. Has five years of experience living abroad. Bilingual in Japanese and English.