Fostering Market Expansion and Engagement in Japan for Blockchain Game ‘Cross The Ages’
|Cross The Ages
|Client lacks of social media operations and promotion experience in the Japanese market
|Role & Strategy of PacificMeta
|Business development support in the Japanese market, online/offline promotion, conference exhibition support, operation of the official Japanese X(Twitter) account, and localization.
|Social Media Management
Background & Challenges of the ConsultationCross The Ages, a vanguard in the Web3 gaming industry, sought to establish a substantial presence in the Japanese market. The primary challenges involved tailoring business development strategies for the local market, executing both online and offline promotional activities, participating effectively in conferences, and managing the official Japanese X(Twitter) account alongside localization efforts.
Role, Strategy, and Outcomes of Pacific Meta
As a strategic Japan Partner, Pacific Meta played a pivotal role in addressing these challenges. The firm’s approach included orchestrating comprehensive promotional campaigns, facilitating Cross The Ages’ participation in key industry conferences, and ensuring effective management and localization of the official Japanese X(Twitter) account. This multifaceted strategy led to enhanced market penetration, increased brand visibility, and stronger user engagement within the Japanese gaming community.